Factors Influencing University Students' Decision to Select Franchise Business as Career Option.
Abstract
Franchise business helps the countries to develop their economy and create job opportunities which further boost economic growth. In 21st century mostly multinationals using franchise strategy to enter in the international market due to its cost effective advantage. The countries where MNC’s offer their franchise also enjoy the fruits of economic development by helping and motivating the workforce for franchise businesses. In this regards, Malaysian government have also taken initiatives to promote entrepreneurship including franchise business because they realized that entrepreneurship will boost economic development, create more job opportunities, establish a variety of business in the country. The Malaysian government promoting entrepreneurship including franchise business by offering financial support to the individuals and creating awareness amongstudents by conducting seminars, conferences, workshops on entrepreneurship and offering courses to university students. The purpose of all these initiatives is to create more awareness and motivate students to choose entrepreneurship as a career. Hence, the purpose of this study is to investigate those factors that resist university students to choose franchise business as career. The data was collected from 40 BBA students through structured and un-structured questions following with interview. Content analysis technique was performed to analyse the qualitative data. The results of the study indicated that lack of financial availability, lack of knowledge about franchise business, buying behaviour, lack of work experience and un-availability of reputed franchise brand resist students to choose franchise business as career. Furthermore, among classroom learning, lectures play vital role for student learning. The findings of this research will be helpful for the policy makers, entrepreneurs and educational experts to develop their strategies accordingly. In addition, future research directions have been suggested.
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