Mohd Noor, Nor Azila, and Mohammed Tareque Aziz. “Social Exchange Theory (SET) As a Framework for Understanding Retailer- Supplier Relationship Quality. ”. Global Business Management Review (GBMR), vol. 3, no. 1, June 2011, pp. 63-69, https://doi.org/10.32890/gbmr2011.3.1.4.