[1]
N. F. Halim, Z. Abdul Aziz, N. H. Othman, and N. A. Abd. Aziz, “Franchisee business continuity and survival strategies : Navigating external shock in Malaysia’s franchising ecosystem”, gbmr, vol. 17, no. 1, pp. 21–38, Jun. 2025, doi: 10.32890/gbmr2025.17.1.2.