Gebremichael, H., Seyoum, Y. and R.B.V., P. (2022) “Impact of Market Segmentation Practices on the Profitability of Small and Medium Scale Enterprises: Case Research”, Global Business Management Review (GBMR), 6(1), pp. 1–25. Available at: https://e-journal.uum.edu.my/index.php/gbmr/article/view/16933 (Accessed: 7 May 2024).