Musa, Dzulkarnain, Abdullah Abd Ghani, and Shuhymee Ahmad. 2011. “The Role of Market Orientation As a Moderating Variable in the Relationship Between Entrepreneurial Orientation and Firm Performance. ”. Global Business Management Review (GBMR) 3 (2): 15-31. https://doi.org/10.32890/gbmr2011.3.2.2.