[1]
Mohammed Sufyan, M. and Nik Mat, N.K. 2012. Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces. Global Business Management Review (GBMR). 4, 1 (Jun. 2012), 11–17. DOI:https://doi.org/10.32890/gbmr2012.4.1.2.