EVALUATING CULTURAL HERITAGE TOURISM THROUGH A MULTIDIMENSIONAL LENS: METHODS, MODELS, AND THE CASE OF THE GREAT WALL OF CHINA: (Penilaian Pelancongan Warisan Budaya Bangsa Melalui Kaca Mata Multi-Dimensi : Kaedah, Model Dan Kajian Kes Tembok Besar China). ahjmm [Internet]. 2025 Jul. 31 [cited 2026 May 30];3:1-9. Available from: https://e-journal.uum.edu.my/index.php/ahjmm/article/view/28228