PEMERKASAAN KOMUNITI MELALUI PERSATUAN PELANCONGAN DI MALAYSIA: KE ARAH KELESTARIAN SEKTOR PELANCONGAN WARISAN: (Community Empowerment Through Tourism Association In Malaysia :Towards The Sustainability Of The Heritage Tourism Sector). ahjmm. 2026;4:49-70. doi:10.32890/ahjmm2026.4.3