PEMERKASAAN KOMUNITI MELALUI PERSATUAN PELANCONGAN DI MALAYSIA: KE ARAH KELESTARIAN SEKTOR PELANCONGAN WARISAN: (Community Empowerment Through Tourism Association In Malaysia :Towards The Sustainability Of The Heritage Tourism Sector). ahjmm 2026, 4, 49-70. https://doi.org/10.32890/ahjmm2026.4.3.