Export Marketing Behaviour of Resource-Based Firms in Malaysia
Abstract
This article is concerned with the export market strategy adapted by manufacturers-exporters in resource- based industries. The characteristics, export performance and marketing strengths of firms adapting a market concentration strategy versus firms adapting a market diversification strategy are investigated. The results show that firms adopting a diversification strategy are larger, have more export experience and higher percentage of foreign equity participation, and achieved better export performance compared to firms adapting a market concentration strategy. The former also exhibits greater commitment to exporting and are significantly different from the latter as regards to sources of marketing competitive strengths.
Downloads
Download data is not yet available.
Additional Files
Published
01-12-1997
How to Cite
Mohamad, O., & Wheeler, C. N. (1997). Export Marketing Behaviour of Resource-Based Firms in Malaysia. Malaysian Management Journal, 2(2), 13–23. Retrieved from https://e-journal.uum.edu.my/index.php/mmj/article/view/8544
Issue
Section
Articles