Vol. 2 (2023): JCISC Volume 2, October 2023

Articles

• THE INTENTION OF ESCAPISM ON BINGE-WATCHING AMONG PENANGITES

  Mohd Hanafi Jumrah, Kay Qi Ooi, Muhammad Su’ud Zhariff Zaharin

  1-21

  • PDF

• THE APPLICATION OF NEW MEDIA IN BRAND COMMUNICATION: THE IMPACT OF BRAND'S VISUAL IMAGE ON CONSUMER PURCHASE INTENTIONS

  Yingrui Li, Ruzinoor Che Mat

  22-33

  • PDF

• INSTAGRAM FOR MARKETING COMMUNICATION ART EVENTS DURING COVID-19 (CASE STUDY OF 2021 BIENNALE JOGJA IN YOGYAKARTA, INDONESIA)

  Ida Nuraini Dewi Kodrat Ningsih, Muthia Rahma Syamila, Narayana Mahendra Prastya

  34-51

  • PDF

• THE CHINESE ORCHESTRA CULTURAL ECOSYSTEM IN MALAYSIA: HYBRIDISATION, RESILIENCE AND PREVALENCE

  Elynn Tan, Sergio Camacho Fernandez

  52-65

  • PDF

• VISUAL OBSERVATION OF WOMEN’S TRADITIONAL BAJU KURUNG PATTERN GRADING ARRANGEMENT LAYOUT ON EXISTING BATIK FABRIC TO REDUCE FABRIC WASTE IN MALAYSIA

  Mohamad Shukri Che Ya, Nazlina Shaari, Noranita Mansor

  66-80

  • PDF

• THE GEDHOK FABRIC PRESERVATION THROUGH CULTURE AND ECONOMY

  Jati Widagdo, Adzrool Idzwan Ismail, Asmidah Alwi, Nimas Aulia Pambajeng Miftahunnajah

  81-95

  • PDF

• CONSUMER PERCEPTION OF VISUAL INNOVATION IN CHINA TIME-HONORED BRANDS: A CONCEPTUAL PAPER

  Xinying Fan, Adzrool Idzwan Ismail

  96-111

  • PDF

• KESAN DAN POTENSI INDUSTRI KREATIF PASCA COVID-19: PERBINCANGAN KUMPULAN FOKUS (The Impact and Potential of The Post-Covid-19 Creative Industry: Focus Group Discussions)

  Ismail Sualman

  112-130

  • PDF

• CONTESTING GLOBAL FORCES THROUGH CULTURAL HYBRIDISATION:JAVANESE COVER VERSIONS OF WESTERN SONGS ON YOUTUBE

  Iwan Awaluddin Yusuf, Pratiwi Utami

  131-143

  • PDF

• TRADITIONAL ASPECTS IN SUSTAINABLE FASHION PRACTICE

  Tiara Larissa, Bintan Titisari

  144-161

  • PDF