Kajian Penandaarasan Bidang Tumpuan Utama Dalam Pembangunan Strategi Sebuah Zoo Di Malaysia
Strategic management is very important in ensuring the continuity and sustainability of an organization, especially business organizations. Similarly, to ensure the survival of an organization such as a zoo which is largely of its financial resources depends on the sustainability of business operations. This article discusses about a study conducted to identify the key of focus areas in developing the best strategy for Zoo Negara, one of the
zoo in Malaysia. A Benchmarking study was conducted to identify the key of focus areas and practices adopted by leading zoos from States of America, Australia, and Canada. A field study was also conducted at three zoos in Thailand to make a comparative and well-known focus area. The findings show that there are six main focus areas that need to be emphasized in ensuring Zoo Negara’s performance. This study has practical implications for zoo management to develop appropriate strategies.
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Journal of Business Management and Accounting (JBMA) has taken all reasonable measures to ensure that material contained in this website is the original work of the author(s). However, the Journal gives no warranty and accepts no responsibility for the accuracy or the completeness of the material; no reliance should be made by any user on the material. The user should check with the authors for confirmation.
Articles published in the Journal of Business Management and Accounting (JBMA) do not represent the views held by the editors and members of the editorial board. Authors are responsible for all aspects of their articles except the editorial screen design.