Kajian Penandaarasan Bidang Tumpuan Utama Dalam Pembangunan Strategi Sebuah Zoo Di Malaysia

  • Rahimi Abidin Pusat Pengajian Pengurusan Teknologi dan Logistik, Kolej Perniagaan, Universiti Utara Malaysia, Sintok, Kedah.
  • Fadhilah Zahari Pusat Pengajian Pengurusan Teknologi dan Logistik, Kolej Perniagaan, Universiti Utara Malaysia, Sintok, Kedah
  • Nor Hasni Osman Pusat Pengajian Pengurusan Teknologi dan Logistik, Kolej Perniagaan, Universiti Utara Malaysia, Sintok, Kedah
  • Azhar Ahmad Pusat Pengajian Pengurusan Teknologi dan Logistik, Kolej Perniagaan, Universiti Utara Malaysia, Sintok, Kedah
  • Mat Naim Haji Ramli Zoo Negara Malaysia, Kuala Lumpur

Abstract

Strategic management is very important in ensuring the continuity and sustainability of an organization, especially business organizations. Similarly, to ensure the survival of an organization such as a zoo which is largely of its financial resources depends on the sustainability of business operations. This article discusses about a study conducted to identify the key of focus areas in developing the best strategy for Zoo Negara, one of the
zoo in Malaysia. A Benchmarking study was conducted to identify the key of focus areas and practices adopted by leading zoos from States of America, Australia, and Canada. A field study was also conducted at three zoos in Thailand to make a comparative and well-known focus area. The findings show that there are six main focus areas that need to be emphasized in ensuring Zoo Negara’s performance. This study has practical implications for zoo management to develop appropriate strategies.

Published
2018-07-31
How to Cite
ABIDIN, Rahimi et al. Kajian Penandaarasan Bidang Tumpuan Utama Dalam Pembangunan Strategi Sebuah Zoo Di Malaysia. Journal of Business Management and Accounting, [S.l.], v. 8, n. 2, p. 33-47, july 2018. ISSN 2231-9298. Available at: <http://e-journal.uum.edu.my/index.php/jbma/article/view/8804>. Date accessed: 08 july 2020. doi: https://doi.org/10.32890/jbma2018.8.2.8804.
Section
Articles