The Changeless Core in a Changing Business Environment

Abstract

Rapid change in business environment poses threat to business survival. It is crucial
to examine the core of business sustainability. This paper proposes changeless factors
in response to today’s business environment. Specifically, it addresses (1) the people
factor (2) the purpose factor and (3) the principle factor as the pillars through which an
organization finds its stability in the sea of business change. This paper demonstrates
the unchanged factors to ensure business sustainability and to achieve long term
objectives. After mapping the conceptual model, the paper devotes particular attention
to conceptualizing the changeless cores of business. This research contributes practical
insights for managers to further understand the cores of business sustainability.
Specifically, it will assist managers to have clear goals in making decisions and
managing change to enhance competitiveness in the business environment.