A STUDY OF STRATEGIC GROUP BASED ON MAIN MELODY ANALYSIS – APPLICATION ON AN INDUSTRY IN CHINA

Abstract

At present, the tremendous change in the industrial environment affects both enterprise and industry, while the core values of strategic management are also being transformed into innovation, collaboration and common development in line with the idea of sustainable development. In this paper, a method of studying strategic group was proposed on the basis of current thinking about the relationship between enterprises in industry and corporate strategic behavior and subsequently its application was illustrated in the performance data of 41 listed companies in an industry in China in 2012–2016. The main melody analysis based on synergy and Jingyou theory was used to classify and analyze the strategic groups in industry. Results obtained from this study such as the distributive features of strategic groups in industry, the main developing mode of industry, the main strategic group, the benchmark and synergistic partner will be of significance in the development of strategic group theory and the practice of modern strategic management.