The Conceptual Framework for a Sustainable Halal SPA Business in the Gulf of Thailand

Abstract

This article aims to provide discussions on the sustainable halal spa business in the Gulf of Thailand by providing the framework indicating the factors affecting the service business offered to the Moslem tourists. The article highlights the high potential of halal spa business, although it may have a negative connotation for Moslem tourists, by providing for the needs of Moslem tourists in the Gulf of Thailand and the services offered by a number of spa operation that claim to be halal spa business. The article discusses and provides the theoretical concept and practices by highlighting the potential factors affecting those halal spa businesses, from the perspective Thailand spa operators. Focusing on the internal and external elements, the factors affecting the service of halal spa businesses in the Gulf of Thailand for Moslem tourists are presented within the common components of product, price, place, promotion, people, process and physical evidence. It is suggested that the potential for halal spa business in the Gulf of Thailand is high and the information provided can improve the promotion and sustainability of the halal spa business model in enhancing the tourism sector in Thailand.   Keywords: Sustainability, Halal spa business, Moslem tourist, Gulf of Thailand.